Sweet Waffle Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or place an order.


1. What personal data we collect

We collect the following information when you place an order or contact us:

  • Name
  • Delivery address
  • Postcode
  • Phone number
  • Email address
  • Order details (products, notes, allergens)
  • Payment confirmation (processed securely by Stripe)

We do NOT store or have access to your full card details.

All card payments are processed by Stripe, a PCI DSS–compliant payment provider.


2. How we use your data

We use your information to:

  • Process and deliver your order
  • Contact you about your order (delivery, delays, issues)
  • Improve our services
  • Maintain legal and accounting records
  • Respond to enquiries or complaints

We only use your data when necessary for:

  • Contract (processing and delivering your order)
  • Legal obligations (accounting, tax records)
  • Legitimate interests (business operations)

3. Payment Information (Stripe)

Payments on our website are processed securely through Stripe.

Stripe may collect limited information (e.g., last 4 digits of card, payment status), but we never see or store your full card details.Stripe is fully PCI-DSS compliant.For more information: https://stripe.com/privacy


4. How long we keep your data

We keep your order information for:

  • 6 years, as required by UK tax and accounting law.

After this period, data is deleted or securely anonymised.


5. Sharing your data

We only share your data with trusted third parties who help us operate our business:

  • Stripe (payment processing)
  • Site123 (website hosting)
  • Email service providers
  • Delivery drivers (only your name, order, address, and phone number)

We never sell your personal data.


6. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing
  • Request a copy of your information
  • Make a complaint to the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at: costumers@sweetwaffle.uk


7. Cookies

Our website uses cookies to provide essential functionality (e.g., checkout) and to help us improve the site.

Non-essential cookies (analytics, marketing) are only used with your consent.


8. Contact details

Sweet Waffle Ltd

11 The Pallant, Havant, PO9 1BE

Email: costumers@sweetwaffle.uk

Phone: +44 7414 498942